Which of the following describes qualitative data?

Which of the following describes qualitative data?

• A. Statistics and numerical timings
• B. Text, images, and videos without numeric values
• C. Graphs and charts representing trends
• D. Structured data that can be statistically analyzed

Answer: (B)

Qualitative data is characterized by non-numerical attributes that capture the essence of subjective experiences, opinions, and descriptions. This type of data includes text, images, and videos, which help provide insight into perceptions and feelings without relying on numeric values to convey meaning. Qualitative data focuses on understanding and interpreting the nuances of human behavior and emotions, making it crucial for exploring concepts that cannot be quantified, such as customer experiences or brand perceptions. By utilizing tools such as interviews, open-ended survey responses, and focus groups, qualitative data allows for a richer narrative that complements quantitative findings. The other options reflect various aspects of data that do not align with the concept of qualitative data. For instance, statistics and numerical timings, graphs and charts, and structured data are all more oriented towards quantitative measures, which involve numerical analysis and can be statistically manipulated.

Qualitative data is characterized by non-numerical attributes that capture the essence of subjective experiences, opinions, and descriptions. This type of data includes text, images, and videos, which help provide insight into perceptions and feelings without relying on numeric values to convey meaning.

Qualitative data focuses on understanding and interpreting the nuances of human behavior and emotions, making it crucial for exploring concepts that cannot be quantified, such as customer experiences or brand perceptions. By utilizing tools such as interviews, open-ended survey responses, and focus groups, qualitative data allows for a richer narrative that complements quantitative findings.

The other options reflect various aspects of data that do not align with the concept of qualitative data. For instance, statistics and numerical timings, graphs and charts, and structured data are all more oriented towards quantitative measures, which involve numerical analysis and can be statistically manipulated.